{"id":248199,"date":"2024-02-05T09:00:00","date_gmt":"2024-02-04T22:00:00","guid":{"rendered":"https:\/\/wordpressmu-445474-1448867.cloudwaysapps.com\/?p=248199"},"modified":"2024-02-01T17:39:25","modified_gmt":"2024-02-01T06:39:25","slug":"how-to-use-gap-analysis-to-improve-your-customer-strategy-step-by-step","status":"publish","type":"post","link":"https:\/\/wordpressmu-445474-1448867.cloudwaysapps.com\/blog\/2024\/02\/how-to-use-gap-analysis-to-improve-your-customer-strategy-step-by-step\/","title":{"rendered":"How to use gap analysis to improve your customer strategy (Step By Step)"},"content":{"rendered":"\n

It\u2019s now the year 2024, where customer expectations and the service they expect is ever-evolving. A lot of this has meant going online – with the advent of round-the-clock support becoming the norm, and the integration of AI chatbots – the customer service arena has certainly shifted. However, amidst many of these technological advancements, oftentimes the best thing you can do is get back to the core of customer service – understanding your customers<\/strong>.<\/p>\n\n\n\n

At the end of the day, the ultimate goal is to keep your customers happy and do it better than your competitors. So, staying ahead in the game can require a more strategic approach. <\/p>\n\n\n\n

One formidable tool in this pursuit is gap analysis. When applied to customer strategy<\/a>, gap analysis can prove very powerful for understanding where improvements are needed.<\/p>\n\n\n\n

 In this step-by-step guide, we\u2019ll explore how you can leverage gap analysis to elevate your customer service strategy and boost customer acquisition.<\/p>\n\n\n\n

What is gap analysis in customer strategy?<\/h2>\n\n\n\n

Gap analysis<\/a> is a strategic planning tool that can help you to improve your customer strategy by pinpointing and addressing discrepancies between your current practices and desired standards. This is achieved by first identifying the difference (or gap) between your business\u2019 existing customer strategy and its \u2018desirable\u2019 or \u2018desired\u2019 state.\u00a0<\/p>\n\n\n\n

Think – If customers aren’t happy with my service, how do I make it better? This is where gap analysis comes in \u2013 figuring out what’s not working, so you can fix it and meet and exceed their expectations.<\/em><\/p>\n\n\n\n

But first, what are some elements that affect customer happiness?\u00a0<\/strong><\/p>\n\n\n\n

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What are the factors that affect customer satisfaction? <\/h2>\n\n\n\n

Customer satisfaction can be a delicate equilibrium to manage at times. Especially when customers don\u2019t feel their concerns are fully understood. Effective communication<\/a> is the cornerstone of customer satisfaction.\u00a0<\/p>\n\n\n\n

When businesses fail to grasp and address the nuances of customer queries or feedback, it can lead to dissatisfied customers. Ensuring your customer service team doesn\u2019t just listen but truly comprehends<\/em>, and acts on that understanding, is pertinent.<\/p>\n\n\n\n

Ever wondered how understanding the way in which your customers think could elevate your customer strategy? Click to view our full whitepaper<\/a> and change the way you do business with your customers top-of-mind.\u00a0<\/p>\n\n\n\n

Remember <\/em>– People perceive and absorb information, make decisions and solve problems in markedly disparate ways, so understanding the thinking styles of your customers and expanding the thinking styles of your workforce outside of their \u2018regular\u2019 thinking preferences can serve a significant difference to your bottom line.<\/p>\n\n\n\n

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